How Desiree Perez Rejuvenated Tidal

Desiree Perez is one of the leading business executives in the entertainment industry. She is a part of the executives that manage Roc Nation, a company owned by Shawn “Jay-Z” Carter. Known to many as Des Perez, she is an excellent businesswoman who is highly skilled in negotiation and accounting procedures.


After the exit of several top executives from Tidal, Des Perez was tasked with the process of rebuilding and restructuring the music-streaming service provider. Tidal was founded by Jay-Z and is co-owned by Beyonce, Kanye West, Rihanna, and T.I, among other giants of the music scene.


She was selected to steer Tidal due to her proven record of being a competent and dynamic leader coupled with her ability to make many businesses succeed. She has enabled Tidal to surpass its previous industry standing and owing to her influence; it may be well on its way to challenging major industry players such as Apple Music, Pandora, and Spotify. Read more.


 Desiree Perez came up with a plan to formulate a strategy that would attract more customers by first getting them interested in the product.


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Des’ plan involved the concentrating of efforts on upcoming artists, new music, and exclusive live content. She has transformed Tidal into a comprehensive platform where artists and fans can interact through personal conversation, studio sessions, exclusive content, and the sharing of ideas.


The company provides high-quality services, experiences, and merchandise. It also offers a platform where the artists can promote and market their music to fans directly. Tidal is available on the web, and across platforms such as iOS and Android.


Through the efforts of Des Perez, Tidal has been able to acquire exclusive album deals with Beyonce, Kanye West, and Rihanna. The negotiation ensures that both the interests of the artists and the firm are protected.  Check this on


She has done a magnificent job to bring about the growth and development of Tidal in the highly competitive market by capturing more young customers.


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