Chapstick no Longer the Lip Balm Leader
With a lip balm handy, alleviate dry, chapped lips is easy and simple. Despite the growing number of lip balms on the market, oftentimes people reach for the popular product or the name they grew up with. Usually the Chapstick name is one that stands out in a person’s mind. The brand has been around forever (okay, since the 1880s, which is almost forever) and is likely the lip balm that your mom handed you to coat your lips as a youngster.
But times have changed and brands have evolved. Chapstick may no longer be the brand that it once was, nor the brand that provides your lips with the protection and smoothness they truly need. In fact, new studies suggest that EOS lip balm, a brand that came along about seven years ago, is a better option than the original tried and trusted Chapstick brand. The study showed that people are reaching for EOS and Burt’s Bees lip balms more so than Chapstick and Blistex, the two longest-selling lip balms on the market.
EOS certainly made headlines when they released their lip balms in fun shaped canisters and in delicious flavors. The lip balms were so much more, however, designed to engage all of a woman’s senses while protecting her lips fully. Once celebrities like Kim Kardashian and Miley Cyrus made the spotlight with a ball of EOS in hand, the brand quickly excelled into a company selling more than one-million lip balms on a weekly basis. EOS lip balm products are available on major stores such as Target, Walmart and Ulta.
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