Title:Pop Into Style At The RealReal’s Pop-Up Stores
The RealReal is Really Here to Stay!
Luxury clothing company TheRealReal has made headlines with its lucrative business model and compassion towards customers at the hands of CEO, Julie Wainwright. This media mogul has been prided as a successful startup businesswoman who knows what consumers are looking for.
This company, based in San Francisco, has seen upwards of six years worth of success. The resale business has amassed fans all over the globe and was estimated as worth $173 million in 2017. Specializing in authentic and high-quality merchandise, The RealReal received enough funding to open up their first brick-and-mortar store in New York City.
What’s Next For The RealReal?
Marketing director Alison Sommer recently announced that The RealReal will be bringing its success to pop-up stores around the country. The company tested out the idea in New York City in 2016 and brought in a whopping $2 million.
This consignment business estimates that pop-up stores will make up to six times the amount of profit as their online retailer. Online sales have grown to over 500% increase due to the success of previous pop-ups throughout the year.
What To Expect From The RealReal Pop-Ups?
The company hopes to bring high-end quality to customers who aren’t accustomed to pop-up sales. With the assistance of experts including jewelry specialists, The RealReal strives to educate customers with the proper knowledge to make a purchase.
VIP customers and cosigners may be able to attend workshops at private events to learn more about the history of fashion and resale. The RealReal plans to open pop-ups in Las Vegas and many other major cities by the end of the year.
Keep A Look Out For The RealReal Pop-Ups
With 7 million members internationally, The RealReal is expanding their business to a pop-up store near you. Fans and curious shoppers should keep a look out on the company’s popular social media networks to find the next big sale.