In conjunction with the release of Australia based Honey Birdette’s release of their New York Collection, the lingerie boutique launched a new website that will exclusively cater to its ever growing clientele in the United States. The website is live and taking orders. Honey Birdette’s sales saw a spike of over 300% growth in the US in the past 12 months prior to the launch of the website. The Honey team immediately began cultivating a new E-Commerce site that would enhance the US shopper’s experience from start to finish.
The new website addresses the most highly demanded change: a larger inventory of products that can be shipped to the US. The new site then goes above and beyond, as Honey Birdette service is known to do, to provide shoppers with extremely fast shipping, a concierge exchange service and they are even offering completely free shipping with purchases over $50. With Honey Birdette apparel starting at around 35 Euros per brief and 65 Euros per bra, it isn’t hard to get completely free shipping each with even a modest purchase.
Honey Birdette is also making moves in regards to its retail locations, and will be expanding its UK footprint from three stores to forty by the end of 2018. The first round of new stores are already in the works.
Honey Birdette is a high end lingerie boutique that simply has the “it” factor that allowed it to easily grow from one location opened in Australia in 2006, to 55 current Australian locations, to apparent global domination as they roll out a fleet of UK stores and eye additional European countries for expansion. Founded by Eloise Monaghan, as Honey Birdette has expanded it has never lost its original touches of luxury that encourage women (and men!) to come from all over to purchase the finest in lingerie.