Whether you operate primarily online or locally, building trust with consumers via the internet is a daunting, yet necessary task. It’s certainly a much easier task when meeting customers face-to-face. However, the reality is that the first time many consumers will interact with businesses is through the internet. Most people will search for businesses online before choosing where to go. Therefore, as daunting as it may be it’s important to build that trust with consumers before they step into your shop.
So how does one build trust with the online community? One tool that savvy businesses are using is Wikipedia. Wikipedia establishes your business online and allows consumers to gain information on what to expect from your company. You may want to provide information on the history of your business, accomplishments, and even some insight into what makes your business different from others in your industry. It is important to include an honest, non-biased summary of your business that does not pressure consumers to make a purchase.
You may consider hiring writers to create a Wikipedia page for you. Experienced writers can ensure that your page gives the right tone to establish trust with consumers. You want to be sure that you are working with someone who has experience writing a Wikipedia page and not just blog pages or advertisements. One place you can find these types of writers are at Get Your Wiki. These Wikipedia experts make it quick and easy to establish your Wikipedia page and begin building trust with the online community. You may also consider Get Your Wiki if you don’t feel you have the time to build your Wikipedia page on your own. Your Wikipedia page may be the first contact consumers have with your business, you want to ensure that it is a good first impression.